Seth Godin's recent post "Failure as an event" reminded me of a post that I did on Abe Lincoln on the Startup Whisperer. Read both posts and hopefully you will get the gist of them -- persistence will pay off. Seth's self-effacing post reminded me that most startups end up changing their business model more than once over the span of their company's history. I reflect on this on the one year anniversary of the launch of WidgetBucks. Who woulda thunk that an eBay seller tool business would morph into a top ad network. Embrace the failures and learn from them.