Last week, I did a post called, "Launch Big Or Go Home."
Did we launch big enough? I think so. We launched a private beta. We hit our placement goals and they, included: Seattle Times, Forbes, Adotas, Xconomy Seattle, TechFlash, IAB SmartBrief, and several analysts. There will be more placements coming out this week. The most important aspect of our press coverage was the national coverage (Forbes) because of the broad reach of the product. In addition, I spoke on a 150-person sized audience at the AdTech AdSpace panel.
We're rolling out our product over many months in order to really listen to customer feedback. One aspect of the launch that I did not included in my last post was that we talked to over 30 + potential customers and ad industry experts before the launch. That was VERY helpful and important. In addition, the press that we generated exceeded our lead goals for our private beta. In some cases, we received immediate and high quality leads directly from our PR placements.
AdXpose will be a rolling launch this summer. Meaning we will be moving from private beta to general availability. This style of launch is analogous to a marathon. Meaning we will be rolling out features, business processes, etc over time.