Fellow Draper Fisher Jurveston-backed ad startup, ContextWeb, threw a great event in New York City this week. AdExchanger does a nice job covering the event in this post. Obviously, I am very biased about the use of ad optimization technology to better provide transparency for exchanges and networks (more on that in this interview and from ThinkEquity's Bill Morrison here).
Mpire had presence at the event and from the large stack of leads that were collected, there is a lot of interest from the agency community around optimized fulfillment for both premium and remnant campaigns. Kudos to Anand and the team at ContextWeb for showing industry leadership by putting on such a fabulous event.
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