Brands need to issue an "amber alert" on their brand campaigns. Your brand has been kidnapped and you need to get control back. There is a fascinating study that Mpire issued recently that shows that
run-of-network ad exchange buys have have more than 50 percent impressions fraud and 95 percent click fraud. In full disclosure, I am an exec chairman of Mpire but I've seen the data and the product.
Its time to call America's Most Wanted.