It is always shocking to me how there are a seeminglying never-ending of new takes on old what seem to be established busieness. I was struck with how some of the big businesses around online analytics. For every new challenger, there is a new upstart flanker to challenge the incubment. On the topics of A/B testing and conversion funnel testing, there are new names that are tearing up the market share charts. Look at these stats from LeadLedger , new names that are shooting up the charts like Optmizely and KissMetrics are challenging the Adobe's of the worlds. Look to more intersting companies also looking at specific aspects of online analytics like new Seattle startup PayBoard or mobile A/B testing company LeanPlum.