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    Terry Pittman

    Matt -I came across your blog this afternoon and I echo your entry on the importance of customer-centric product development. Actually, I would go further and say that user-centered development really needs to begin at the concept and early design stage - well before any formal code or manufacturing begins. Spending time observing people experiencing the problems that your product is (hopefully) going to solve for, is critical to designing and developing products that fit in the "path of behavior". Once development resources are engaged, and timetables and expectations are established with mgmt/investors, it is often very difficult to incorporate key customer-centric insights that should have been factored in up-front.

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