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    David Stern

    Hi Matt: Happy New Year. It always amazes me how reluctant new CEO's are to do this under the guise of "too busy with actually running the business". And while that sometimes is actually true for those that have an innate sense of a market having been in it for awhile, the more reluctant they are, the more likely their business is to be a science project rather than a real business. This is especially sage, and surprisingly obvious and simple but not often heeded, advice for the days when operational excellence trumps vision. Perhaps those of us on the money side of the table should be requiring it with every one-pager and PPT get!

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