Twitter Updates

    follow me on Twitter

    « New ADSPACE Conference, Special Discount Code Available | Main | Blinding me with science: Ad optimizers »

    Comments

    Derek Preston

    A good subject Matt. I would add that the difference between useful and not useful customer feedback can usually be traced to the kind of questions you asked them. If you're asking people "What do you think of this?" or "What would you do differently with this?" you're assuming a level of expertise that usually isn't there. You also end up with a lot of contradictory and anecdotal commentary that's hard to translate into meaningful design input. What is often more educational is to ask your customers what problem they think your service/product is helping them solve and what they perceive their biggest challenges around that product to be. Also, what other activities/products/services do they engage when involved in solving the same kind of problem. If you can focus them on explaining their desires and habits rather than asking them for on-the-fly product development help you might learn some things that your team can elevate to new business ideas.

    The comments to this entry are closed.